Brief to coded prototype. Seven days.
16 years of senior design judgment — applied to your exact brief, accelerated by AI. Not a template. Not something your team can replicate with a tool. Bespoke craft, delivered fast.
Used by founders building for fintech, lottery, and consumer tech.
Seven days.
No hand-offs. No surprises.
Tell us what you're building, who it's for, and what outcome you need. We'll confirm fit and scope within 24 hours.
Day one is senior-led. We align on problem framing, user flows, and the design direction before a pixel is placed.
Days two to six. Senior design + AI tooling in parallel. Rapid iteration without compromising craft or detail.
Final Figma files, prototype, and handoff specs. Ready for investors, engineers, or your next funding conversation.
Three sprints.
One clear outcome each.
A high-fidelity prototype and polished deck-ready screens, designed to close your next round. Built for founders going into a fundraise.
Production-ready designs your engineering team can build from immediately. Full specs, edge cases, and component structure included.
A testable prototype built to validate core assumptions with real users before you commit budget to development.
Every sprint.
Fixed scope, fixed timeline.
Scope is agreed before work starts. Pricing is discussed on the call — it depends on what you need, not a fixed menu.
Get a UX audit score
in 30 seconds.
Submit any URL, Figma file, or screenshots. Scored against Nielsen's 10 Usability Heuristics. Top 3 issues free. Full report available.
We think
in public.
Practitioners with a point of view. Beyond the Interface — the design leadership podcast.
Outcomes,
not just outputs.
Designed the full consumer neobank experience from zero — card UX, onboarding, account flows, and IA. Shipped across 5 markets, achieving PMF in 8 weeks and driving millions in early transaction volume with thousands of card orders in the first sprint.
Built UAE's flagship regulated lottery app from scratch — purchase flows, responsible play, self-exclusion, spend limits, and admin CMS. Every screen compliant, every interaction considered. Designed and handed to engineering, ready to scale.
Reimagined the trade-in experience for the world's largest tech retailers. A white-label widget and platform redesigned end-to-end and embedded at enterprise scale. Two major workstreams shipped in 30 days — operating at a pace traditional agencies can't match without compromising on craft.
Launched a fashion-forward e-commerce brand into the UAE market from zero digital presence. Full online store design, brand expression, product UX, and checkout — built to convert from day one.
Uplifted a beloved restaurant's digital presence from the ground up — new website, in-restaurant digital menus, and integrated online delivery automation. More orders, less friction, stronger brand in every touchpoint.
Senior design experience.
Applied directly to your sprint.
RUONALIM is led by Jay Tulloch — 16 years of product design leadership across Careem, Kraken, Metro Bank, and Almosafer. Work that's been used by tens of millions of people.
When you book a sprint, you're not handed to a junior team. You get the same senior judgment and craft applied directly to your product, delivered in a fixed timeline at a fixed price.
Seven days to
your next milestone.
We typically reply within 4 hours during Dubai business hours.